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Helping you win more business

by working as a bid / proposals manager, bid writer and coach to help your bid and sales teams submit winning bids and tenders, and implement a repeatable approach to winning business.
I'm passionate about helping my clients create the best quality, winning sales proposals and tender / bid responses

Having spent more than 20 years as a successful sales executive selling technology and service solutions, I formed Intofocus in 2012 and have been providing bid services to clients since then on a direct basis or through specialist bid services providers. My practical experience is supported by a wealth formal training​ including Solutions Selling, Tom Sant's Writing Persuasive Business Proposals and Shipley's Writing Winning Proposals. I am also APMP certified to Practitioner Level - APMP is the worldwide authority for professionals dedicated to the process of winning business through proposals, bids, tenders and presentations.




I offer services to coach your teams by implementing a repeatable approach to winning business. I find doing this on a live bid helps to focus the mind and achieves results quicker. 


If you are short staffed on a bid I can supplement this by providing submissions / bid management, bid writing or bid reviewing support.



Experience of helping technology, telecommunications, infrastructure / construction and services companies of varying sizes up their win rate.


I can help you transform your approach to bidding, make more effective use of your resources, help you save money and time, and ultimately gain market share.


"Helen is excellent at taking a structured approach to analysing what is important to a customer, then ensuring that proposals are written and reviewed in line with what customers want. Helen's approach is simple, logical and incredibly powerful." Former Head of Complex deals, BT


Helen’s input on a recent tender was brilliant, without it we certainly would not have met the very tight deadline! With tender resources spread between multiple locations, Helen interacted with all the team members and question owners to extract information and provided guidance on the standard of response. She was good at chasing people and keeping the preparation of documents on track, as well as managing the proposal responses to a high standard. Helen would be a real asset to any bid team and I would look forward to working with her again. I would have no hesitation in recommending her for future work." Contracts Manager, BAM Nuttall

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